Cash Miller invites Susan Coelius Keplinger from Force of Nature on “Marketing Masters” to discuss the critical process of auditing marketing programs. They explore the initial steps necessary to start a marketing audit and identify key performance indicators crucial for evaluating campaign success. The conversation addresses the ideal frequency of conducting full-scale marketing audits and how to align marketing budget allocation with campaign objectives. Susan provides insights on assessing ROI across various marketing channels during an audit, offering valuable guidance for companies seeking to optimize their marketing strategies.

#MarketingAudit #KPIs #MarketingMasters #CampaignEvaluation #ROIAssessment

Connect & Collaborate:

Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com

Susan Coelius Keplinger:
Email: alexa@forceofnatu.re
Website: https://www.forceofnatu.re/

The post Mastering Marketing Audits with Susan Coelius Keplinger appeared first on Small Business Delivered.

Join Cash Miller and Tom Ruwitch from Story Power Marketing on “Marketing Masters” for an insightful discussion on transforming content from boring to brilliant. They delve into identifying signs of lackluster content and strategies to revitalize and engage audiences effectively. The episode explores maintaining brand consistency while infusing brilliance into content and highlights tools and platforms that can enhance content’s dynamism and interactivity. Tune in for valuable tips on breathing new life into your content and captivating your prospects.

#ContentMarketing #EngagingContent #MarketingMasters #BrandVoice #ContentEnhancement

Connect & Collaborate:

Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com

Tom Ruwitch:
Email: tom@storypowermarketing.com
Website: https://storypowermarketing.com/

The post Revitalizing Content with Tom Ruwitch appeared first on Small Business Delivered.

Join Cash Miller as he speaks with Brandon Leibowitz of SEO Optimizers on “Marketing Masters” about the innovative integration of AI in automating SEO. They delve into why AI is a game-changer in the SEO field and its impact on the current landscape. Brandon outlines how AI can be seamlessly incorporated into existing SEO strategies and discusses potential challenges and solutions in its implementation. The conversation compares the efficiency and accuracy of AI-driven SEO to traditional methods and looks ahead at future trends and advancements in SEO automation. This episode offers a deep dive into the evolving role of AI in transforming SEO practices.

#AIinSEO #MarketingMasters #SEOAutomation #DigitalMarketing #FutureOfSEO

Connect & Collaborate:

Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com

Brandon Leibowitz:
Email: brandon@seooptimizers.com
Website: https://seooptimizers.com/

The post Automating SEO with AI: Insights from Brandon Leibowitz appeared first on Small Business Delivered.

Cash Miller engages with Jeff Dolan from Wavve on “Marketing Masters” to explore the power of short-form video content in building company followings on social media. They delve into the reasons behind the surge in popularity of short-form videos and outline effective strategies for leveraging this medium to grow a company’s presence. The discussion covers aligning short-form video content with brand identity, key elements that make videos engaging, and ways to ensure shareability. Jeff also shares insights on how businesses can track the success and impact of their short-form video efforts, providing valuable tips for companies looking to make a significant mark in the digital space.

#ShortFormVideo #SocialMediaMarketing #MarketingMasters #BrandIdentity #VideoContentStrategy

Connect & Collaborate:

Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com

Jeff Dolan:
Email: jeff@jeffdolan.com
Website: https://wavve.co/

The post Boosting Company Followings with Short-Form Video: Jeff Dolan appeared first on Small Business Delivered.

Join Cash Miller on “Marketing Masters” as he talks to Matt Shields from Chime House Media about harnessing Facebook and Instagram ads for podcast promotion. They discuss strategies for podcasters to effectively target ideal listeners using these platforms’ advanced demographic and interest targeting features. The conversation also covers the different approaches required for Facebook and Instagram, considering their unique user behaviors. Matt shares insights on using Instagram Stories ads to create captivating experiences for potential listeners. Additionally, they delve into the essential components of successful Facebook ad creatives tailored for podcasters. This episode is a must-listen for podcasters looking to amplify their reach and engagement through social media advertising.

#PodcastAdvertising #SocialMediaMarketing #MarketingMasters #FacebookAds #InstagramAds #PodcastPromotion

Connect & Collaborate:

Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com

Matt Shields:
Email: mattshields@chimehousemedia.com
Website: http://www.chimehousemedia.com/

The post Podcast Advertising on Social Media with Matt Shields appeared first on Small Business Delivered.

In this episode of “Marketing Masters,” host Cash Miller welcomes Judy Lin from Digital Marketing Doctor to delve into the nuances between SEO and PPC in marketing. They explore how the approach to SEO and PPC varies for new product launches versus established brands, offering insights on resource allocation for businesses with limited budgets. The discussion addresses the risks of over-reliance on PPC for quick results while neglecting SEO’s long-term benefits. Judy also elaborates on how SEO and PPC can synergistically enhance marketing efforts, particularly during key events like product releases. Finally, they tackle the challenge of balancing the immediate impact of PPC with the gradual effectiveness of SEO, providing valuable strategies for businesses navigating this terrain.

#SEOvsPPC #DigitalMarketing #BusinessStrategy #PPCAdvertising

Connect & Collaborate:

Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com

Judy Lin:
Email: judylin@digitalmarketingdoctor.us
Website: http://www.digitalmarketingdoctor.us/

The post SEO vs. PPC: Strategy Dynamics with Judy Lin appeared first on Small Business Delivered.

Cash Miller on “Marketing Masters” hosts Hannah Burnett from Designer Branding Solutions to discuss the unique challenges faced by independent healthcare providers and functional medicine practitioners in branding and marketing. They delve into strategies for differentiating in a market dominated by larger medical institutions and navigating regulatory guidelines in marketing. Hannah offers insights on maintaining patient trust while marketing services and effectively conveying the holistic nature of functional medicine in concise marketing messages. The episode also covers balancing patient education with service promotion, essential for independent healthcare providers looking to stand out and effectively reach their audience.

#HealthcareMarketing #IndependentProviders #MarketingMasters #FunctionalMedicine #BrandingChallenges

Connect & Collaborate:

Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com

Hannah Burnett:
Email: hannah@designerbrandingsolutions.com
Website: https://www.designerbrandingsolutions.com/

The post Marketing Healthcare Independently with Hannah Burnett appeared first on Small Business Delivered.

In this episode of ‘Marketing Masters,’ Cash Miller chats with Mark Osborne from ModernRevenueStrategies.com about pioneering guerrilla account-based marketing (ABM) campaigns in the baking industry. Mark discusses the inspiration behind this innovative approach, the internal challenges faced, and specific instances where guerrilla ABM tactics led to unexpected success. They explore which strategies resonated the most with target accounts and share valuable lessons learned from the campaign’s missteps. Tune in for an insightful discussion on guerrilla marketing’s impact in a niche industry and how it can be a game-changer for businesses.

#GuerrillaMarketing #AccountBasedMarketing #BakingIndustry #MarketingMasters #BusinessStrategy

Connect & Collaborate:

Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com

Mark Osborne:
Email: mark@modernrevenuestrategies.com
Website: https://modernrevenuestrategies.com/

The post Mark Osborne: Baking Up Business Success with Guerrilla Marketing appeared first on Small Business Delivered.

Join Cash Miller on “Marketing Masters” as he welcomes Phillip Stemann to explore “Low Hanging SEO Opportunities.” In this episode, Phillip explains what these opportunities are and their importance for businesses seeking to improve their online presence. They discuss practical methods for identifying and capitalizing on quick-win SEO strategies on websites, including site speed enhancements, mobile optimization, and the potential of local SEO, particularly for brick-and-mortar businesses. Phillip also offers valuable advice on optimizing existing content for better search visibility. This conversation is essential for businesses aiming to boost their SEO efforts efficiently and effectively.

#SEOTips #SearchVisibility #LocalSEO #ContentOptimization

Connect & Collaborate:

Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com

Phillip Stemann:
Email: stemannit@gmail.com
Website: https://phillipstemann.com/

The post SEO Quick Wins with Phillip Stemann appeared first on Small Business Delivered.

Cash Miller sits down with Nicolas Toper from Manycore.io on “Marketing Masters” to explore the evolving landscape of email marketing. In an era dominated by social media, they discuss the enduring relevance and role of email marketing. Nicolas emphasizes the importance of segmentation in tailoring email strategies and breaks down the key factors that make an email subject line compelling. They delve into how responsive and interactive email designs boost engagement rates. The episode also covers the effective use of A/B testing to optimize email campaigns for maximum impact. This conversation is crucial for marketers aiming to enhance their email marketing techniques in a rapidly changing digital world.

#EmailMarketing #MarketingMasters #NicolasToper #DigitalMarketing #SubjectLines #ABTesting

Connect & Collaborate:

Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com

Nicolas Toper:
Email: ntoper@manycore.io
Website: https://inboxbooster.com/

The post Optimizing Email Marketing with Nicolas Toper appeared first on Small Business Delivered.